Customizing Mass Outreach with Ringless Voicemail

1. Populating Leads
   First, we’ll need a database to house our leads. In this example, we’re using Airtable. You can gather leads from various sources:

   • Apollo
   • Hunter
   • Hire a VA to compile or scrape leads manually
   • Build an automation to scrape and enrich leads

   For simplicity, we’re using a basic setup: each lead contains a name, business name, and phone number.
   
   

2. Automation in Make.com
   
   The automation is set up in Make.com to monitor the Airtable database. The automation runs daily at 4:18 p.m. It:

   • Grabs the records from Airtable.
   • Sends them to 11 Labs for voice synthesis, where you can choose from various voices using 11 Labs multilingual version 2.
     
     

3. Script Customization
   You can either:

   • Hardcode a script with placeholders (e.g., first name, business name) from Airtable.
   • Integrate a language model to pull additional data (e.g., LinkedIn profile, email) for an even more personalized voicemail message.

4. Generate and Upload Voicemail
   
   Once the script is generated, the automation sends it to 11 Labs, which synthesizes the speech. We then:

   • Upload the file to Google Drive to create a share link.
   • Download the file for use in Slybroadcast, our ringless voicemail software.

5. Sending the Ringless Voicemail
   Using Slybroadcast:

   • Add the phone number from Airtable.
   • Set the caller ID (in this case, an AI agent trained with company knowledge and access to a calendar for booking demos).
   • Set the delivery format to MP3 (as accepted by Slybroadcast).
   • Schedule the voicemail for delivery.

Results

For example, we scheduled a voicemail for a prospect named Bill. When the automation runs, it will:

• Output the voicemail: “Hey Bill, this is [your pitch].”
• Upload the voicemail.
• Create a share link.
• Send it to Slybroadcast for delivery.

We then verified the voicemail is scheduled for tomorrow at 8:15 a.m.